Ford Case Study Example | Topics and Well Written Essays - 500 words

Ford - Case Study Example ullaly, the CEO, implemented included; employee reduction and other cost of production reduction techniques, shrinking its production through asset divestitures, as well as noticeable strategic maneuvers all deemed at avoiding government bails and loans. Most importantly, Mullaly focused on building a higher customer base by converging nameplates. As a matter of fact, fords management saw product diversification as a barrier to success as it dilutes core brand names. Therefore, Mullaly enlarged on some brands whose c valuation by customers outdid the rest, such as the Taurus model. Noteworthy, the success of ford is more leaned on customer base expansion, through brand improvement than in any other strategy. For instance, having capture that demand for small cars was increasing, ford responded by majoring on small cars despite their low average returns. Veritably, fords prosperity would have been more if they had focused on marketing and promoting their nameplates but altering the branding a little bit to capture the whole market, placing small car market in their forefront. The marketing plan below is an alternative solution. Lamb et al (2014) asserts that marketing plan should include a mission statement that is not only effectively stating the company’s objectives n but also exclude marketing myopia. Therefore, the mission statement needs be based on customer satisfaction based on a SWOT analysis of the firm and industry at large. A high market share would be obtained by having several luxurious small cars but insist on lowering fuel consumption. In addition to brand reduction, Ford should have realized that the recession was worse in US than in other economies. Therefore, emphasize more developing the global market. A good target should be developing economies where vehicle market is characterized by middle class. With invention of small cars, the middle class can easily be captured by reduced fuel consumption. Technological advancement of fuel