Hospitality Services Management and Satisfactory Services

Question: Discuss about the Hospitality Services Management and Satisfactory Services. Answer: Organization Overview Hospitality management refers to provide satisfactory services to its customers with the support of well-skilled professionals. Hospitality not only includes restaurants or hotels rather it indicates broader prospect in recent decade. Thus, presence of strategic management in hospitality is the most essential element to ensure successful business (Barrows, 2012). In the context of the Gold Coat, the organization concentrates on providing hospitality service to its customers with utmost quality (University of California, 2016). The service management of Gold Coast concentrates to become a leading service provider in the hospitality industry of Australia. Thus, from the initial stage the organization focus on customers satisfaction as their major priority. Quality service is a core component in the organization, as it believes in consistence delivery of service with expected standard of the potential customers. It is worth mentioning that to provide satisfactory service the organizatio n must have sufficient availability of resources and capital outlay. There are varied tools or techniques adapted by the organization, to measure and improve the quality service and enhance recognition in the hospitality and tourism industry. Apart from this, the organization further creates valuable relation among customers and employees by enhancing communication, which in turn helps to retain potential customers in this competitive market. In this perspective, it can therefore be stated that the major priority of the organization is to providing better services than other competitors exists in the market to retain its strategic position. The organization further provides emphasis in planning and enhancing service delivery system, by monitoring the requirements of customers and satisfying their exact demand (Ford, Sturman Heaton, 2011). In the context of long-term sustainability in service industry, the organization further needs to face huge challenges due to high competition from companies with large potential such as Vive Hotel Gold Coast, which provides its customers wide ranges of sophisticated services including sun-drenched golden beaches, rolling surf and exciting nightlife among others(Vibe Hotel Gold Coast, 2012). To counter this competitive concerns organization can develop its services with the support of experienced workforce, innovative technology and unique facilities through which the organization is able to facilitate its customers by offering best quality food and catering service in the restaurant (Ahsanath Venugopalan, 2016). Therefore, the organization further need to enhance the skills and abilities of its employees so that they can provide better services to the customers and attract more customers in future. Through proper marketing strategies, the hospitality service provided by the organization in gold coast, Australia can be reached to its customers in more effective manner. The organization has therefore taken initiatives to employ a service management team, which will concentrate on the requirements of customers (Carnegie Mellon University, n.d.). In this regard, it is apparent that the presence of service management in an organization eventually enhances the capabilities t o value the customers with quality services. In the context of the organization, it is implementing the similar strategies in course of gaining attraction of potential customers and satisfying their needs of services. Business Logo, Slogan, Vision and Mission Statement Slogan The slogan of the organization is serving quality service to the community. Logo The logo for the hospitality business in gold coast, Australia is presented below: Vision Statement The vision of any company consists of long-term sustainability in the industry along with high profitability. In the similar context, the vision of the organization is to make people satisfied with quality services. The organization has a vision of delivering quality services to its customers by communicating right information at the right time. In this regard, the organization further aims to become leader in the hospitality industry by understanding the customers needs and delivering them expected services. In addition, the organization considers itself as responsive organization, wherein the decision making process include every level of employees and their experience. For this factor, the organization recruits multi-skilled employees, which can convert the organization vision into reality. Apart from this it also concentrates on supporting social needs of the community through several Corporate Social Responsibilities (CSR) activities. Mission Statement Based on the vision of the organization, it is committed to meet and exceed the belief of customers through constant dedication in every aspect of services. The mission statement of the organization is to work continuously in welfare and development of people, who are associated with the organization directly or indirectly. Through this mission, the hospitality services in gold coast, Australia will create extraordinary value amid its customers, which in turn help it in building long-standing and trustful customer relationship with quality service. References Ahsanath, M. K. Venugopalan, K., 2016, Services management, University of Calicut, pp. 1-53. Barrows, C. W., 2012, Introduction to management in the hospitality industry, John Wiley Sons, Inc., pp. 1-720. Carnegie Mellon University, No Date, Service management project management, Planning and Project Management Office, https://www.cmu.edu/computing/ppmo/service-management/service-project-management.html Ford, R., Sturman, M. Heaton, C., 2011, Managing quality service in hospitality. Cengage Learning, Boston. University of California, 2016, Information and technology services, Service Definition Process, viewed 27 July 2016, https://its.ucsc.edu/itsm/servicedef.html Vibe Hotel Gold Coast, 2012, Your perfect wedding venue, Packages, pp. 1-9.